Saturday, April 26, 2008

Design is in the eye of the beholder

I have over the last 10 or so years felt Apple had something so far ahead of the competition in the terms aesthetic design of their units and systems that there was really no point in PCs or other electronic manufacturers trying to compete. (If they could).










There was the Imac of 2000 which was one of the most amazing computer designs that I had ever come across, the ability to move the screen around with one finger was and still is today a feet of ergonomic engineering that was in some small way responsible for the depth of desire I have now for all types of design. Jonathan Ives the designer at Apple was in my mind a genius with that particular design.









Then more recently this new version something so different yet beautiful in its simplicity was a worthy following act.











And of course the Iphone and Itouch as well as the newly revamped Ipod (The old style is still the most simple easy to use MP3 MP4 player I have ever used) are without doubt outstanding. even the less successful Apple Cube and Apple Minis had something different about them.












But of course while all this was going on Apple also produced more standard style boxes, their server style units although less pleasing to the eye still had something unusual and different about them The smooth sleek plastic finish giving an impression of power hidden under the surface waiting to explode. So why why why have Apple launched this, the MacPro.











I can honestly say for the first time in many years I have seen an Ugly apple product.! This industrial mesh style perforated aluminum design does nothing for the Macpro and sat beside a PC I would be unlikely to choose the Mac this time round. It may be groundbreaking in other design ways beneath its industrial dull grey exterior, But as someone once said place 2 identicle functioning items side by side and the nicer looking one will always sell first.

For the first time in 10 years PCs 1 Apples 0

This advertisement for Apple computers was brought to you tonight because nothing very exciting happened during the day and I didn't really have anything exciting to tell you.

Sorry maybe tomorrow will be more interesting for those of a non technophobe nature.

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